It's obvious that people in elevator has nothing to do except think about the movement and feel nauseous. That's the same reason why the elevators have mirrors in fact, to deviate the people in elevator on to focusing on something else.
It's actually a pretty innovative move back then, which was adopted by almost all users across the world. An elevator without a mirror can be rarely spotted. But the idea of using mirrors became an old fashion and was almost negligible because people started ignoring them.
So, what can be done to get their attention back? Probably that's exactly what came to the minds of marketing department at McVities. They lined up the wallpaper in a London elevator with 1,325 Jaffa cakes that can be eaten straight out of the wallpaper.
The lickable wallpapers for the stressed out office workers. Food technicians and artist took almost a month to install these unique walls inside the elevator of Office of communications firm Engine, Great Portland street, Central London. So, now you have the address, go pay a visit there to experience this tasty cakes served on the walls.
And thank god, there's no need to worry.. The cakes are being replaced every time they're licked. They're in the form of stickers.. so it's pretty easy for them replace.
McVities said they inspired from the "Charlie and the chocolate factory: Glass Elevator".
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