It is a California based company started by James Jannard in the year 1975. He also founded digital cinematographic company under the name Red digital cinema. Oakley was named after Jim's English setter breed of dog, Oakley Anne being the name. Oakley started its business with what he called "The Oakley Grip" which was sold in the back of his car at Motocross events This grip was an innovational product at that time, it gained its popularity from the type of material used in the making of the grip. Even today the same material is being used to make the earsocks and the nosegrips for the Oakley branded glasses. Oakley even entered into various segments number plates, gloves, grips, elbow guards, chin guards, and goggles for the BMX and motocross communities. "Unobtainium" is the first innovative material patented by Oakley. It ensures maximum comfort by increasing grip with perspiration and keeping the frame in place without slipping. Plutonite is anoth...
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